Beer of Kings in new sponsorship deal

Budweiser has signed multi-year global sponsorship agreements with England’s Premier League and Spain’s La Liga, and is backing the deals with its biggest-ever integrated marketing campaign.

Spanning five continents and 20 countries including Chile, China, India, Nigeria, South Africa and the UK, the sponsorships kick off at the start of August.

The deals will be highlighted with activity across TV and out-of-home, as well as revamped packaging design across Budweiser products.

Work incudes a 30-second TV ad for the Premier League that features on-pitch action intercut with Budweiser product shots to emphasise the slogan: “Beer of kings.”

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